Taking A Look At ROI In Digital Marketing Compared To Traditional Forms Of Marketing

To any businessperson, the return on investment (ROI) is of great importance. We can define ROI as the profit you get after making an investment. You can also call it the cost that you save because of making an investment.

Digital marketing

Digital marketing is made up of different areas: email marketing, SEO, social media marketing, content marketing, just to mention a few. Compared to the traditional way of marketing where you need to spend millions for you to reach your target market, digital marketing is highly cost effective. You can use it regardless of whether you are running a small one-person local business or a large corporation.

All you need to do is set up your campaign depending on your budget. The marketing strategy also gives you the benefit of running A/B split tests that help you settle on the most effective marketing strategy that saves you a lot of money.

It’s also easy to make adjustments in digital marketing. If you have noticed that a certain Ad isn’t doing as well as would like it to, you only need to make a few tweaks and you are good to go. It’s a completely different issue with traditional marketing. With the traditional form of marketing, the process is long, time-consuming, and often expensive. For example, if you have made a mistake in a magazine, you have to ask the editorial team to make another Ad. You also have to wait for another magazine publication to see the changes.

There are plenty of online tools you can use to measure your digital marketing success. For example, when you use paid online Ads, you can easily track the number of people that click on them. You can also tell those that buy your products. You can also track your traditional marketing technique but it’s going to take time and is often inaccurate. For example, how can you accurately tell the exact number of people that watch your television Ad?

Finally, it’s easy to accurately target your audience with digital marketing. You can target your audience depending on the location, age, sex, and other parameters. This is something that is almost impossible with the traditional marketing techniques.

ROI on digital marketing vs. traditional marketing

Due to the ability to specifically target your ideal customers, digital marketing gives you a better ROI. This is because you spend an amount that is enough to reach the people you are interested in. While this is the case, you should note that the ROI increases as you increase and master your connections.

Verdict

While digital marketing has a high ROI than the traditional method of marketing, you have no reason to ditch the traditional marketing techniques as they have been proven to be highly effective in certain industries. All you need to do find the right channel that reaches out to as many of your target market as possible. You should remember that the future of marketing is digital; therefore, you should invest heavily in it.

Related articles

Adapting Your Business Plan in Changing Times: A Guide to Future-Proofing Your Strategy

We've all heard it, "change is the only constant." Yet, in the world of business, the pace and unpredictability of change can sometimes leave...

Investing in the Future: Business Ideas Focused on Kids and Teens

We've all heard the saying, "Kids are the future," right? Well, ain't that the truth! Investing in the future by focusing on business ideas...

Does your small business really need cyber insurance?

As a business owner or consultant, or freelancer, cyber insurance may seem like an unnecessary cost. But consider this... cyber-attacks have been occurring ever since...

Top Tips To Successfully Manage A Small Business

Top Tips To Successfully Manage A Small Business Small-scale businesses are the backbone of American economic activity, accounting for nearly half of all private sector...

A list of examples of business opportunities

Teaching Online teaching can be a great option for those with teaching experience and education backgrounds. You can either teach traditional business opportunities courses online...

Guidelines for Choosing a Business Opportunity

Guidelines for Choosing a Business Opportunity First, ensure that your business opportunity is compliant with all applicable business opportunity statutes. These laws vary from one...

These are the top 7 business card templates

Letterpress Are you looking to make a statement with simplicity? Do you like a simple business card template that will fit your personality? Letterpress business...

Here are the Top 7 Business Card Templates

Letterpress Do you want to make a bold statement and are looking for a business template that suits your style? A letterpress Business Card Templates...

Know the 5 Remarkable Advantages of an Internship

As a college graduate or someone looking to start a career in a particular field, internships are a great way to test a career...

Comments

Share article

Subscribe ⇘

1,000FansLike
1,000FollowersFollow
1,000FollowersFollow

Latest articles

Newsletter

Subscribe to stay updated.